Daiesu is a project which idea came rather unplanned! We have been wearing our Daie since he was 1 month (it would have been from Day 1 if he wasn’t born prem and spent his first 27 days in NICU) and we started with stretchy Moby wrap. Stretchy wraps were great and ours was the only means to keep him calm and close to our body, and thanks to this magical sleeping gadget, Daie sleeps faster and better when being worn. Once he grew and became heavier stretchy wrap started sagging and I could feel the weight when wearing him. That was when I started exploring choices of woven wraps and got hooked since :D
To celebrate our Daie’s first birthday in April 2014, we had been planning for this project – yes, to have our own brand in this awesome piece of longie cloth that have been connecting parents and baby much closer than you can imagine :) Our wraps are designed by us in Malaysia and are woven in India, sourcing only quality organic cotton (GOTS certified) and materials safe for baby. We hope to contribute in spreading the love and all the goodness of babywearing. Our dream is to normalize babywearing among Malaysians, to see parents wearing their baby – be it in wraps or other safe carriers – to be common sights wherever we go.
We are a small family-run business of three! We are currently running from our home in Kuala Lumpur, Malaysia. Mommy Ilyani does all the wraps design, handles the website, sales, communicates with manufacturer, retailers and customer. She has been actively participating in local babywearing groups (which explains her stash collection!) and attended Trageschule UK Babywearing consultation course (Foundation) in end 2014. Daddy Azhar does all the accounts and taxes, deals with banks and post, logistics and custom, packing items to customer. And Daie boy – he is our mascot! Apart from modeling all the wraps, his job is to keep our home messy but alive everyday! :)
Our wraps are designed by us in Malaysia, an woven and finished in India. Unlike India, Malaysia does not have much source and technology for textiles weaving. Production is done by an experienced family-run business whom we visit regularly to make sure our product is made within care and quality we expect for our brand name.